- As consumers shift to a mobile first mentality and smartphone usage increases at a rapidly growing rate, digital wallets enable a more convenient payment method.
- Capture younger, affluent demographic “attached” to their mobile device.
Overview
American Express Card Members enrolled in Apple Pay can use their Apple device at Merchants who support contactless payments, and within participating merchant apps that accept Apple Pay and American Express Cards.
Card Members can pay using their American Express Card with just a touch, making secure payments simple, fast and convenient.
Just like paying with a plastic American Express Card, Card Members who use Apple Pay get all the same trusted security, service and benefits of Card Membership.
American Express is available to advise Issuers and Acquirers on how to enable Apple Pay* for their customers.
* Not available in all markets – for more information, contact your American Express representative.
50%
increased usage
Smartphone penetration in mobile
handsets is expected to grow from
34% in 2015 to more than 50% in 2017.
Source: "Mobile Wallets", Juniper Research, 2015
Benefits
Consumer preference:
Issuers offer value added services:
- Increases every day spend for users who always carry mobile devices.
- Integration with mobile based offers and loyalty programs.
- Timely response to customer service needs.
Merchants provide convenience:
- Contactless payments increases speed of payment at the point of sale.
- Offer customers who carry their mobile phones more convenience to make payments on the go.
How It Works
Eligibility:
When setting up the American Express Card on Apple Pay, Card Members must have a compatible device and their American Express Card information.
Setting up the Card:
When Card Members add their Card to Apple Pay, the Card Member’s eligibility is verified and a digital Card is created. The Card Member accepts the Terms and the American Express Card is added to Apple Pay and ready for use.
Making a Payment:
Place finger on Touch ID, holding the device near the contactless reader until the purchase is complete. For In App payment, select the Apple Pay button at checkout and place the finger on the Touch ID.
Resources
Next Steps
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